04

The obvious intent behind having a business card is to offer up your contact information to a prospective customer. Even if the person you give it to does not directly become a customer, they may pass it along to a friend or family member just as easily. Sometimes passing out your card does not yield instant gratification. It may take time for your card to work, if ever.

Does that mean that business cards are no longer effective as a means for getting more business? Hardly. Business cards remain a constant in the business world. Even with iPhone and smart phones of today, people can download free apps that will allow the user to view your card on-the-fly, simply by taking a snapshot of it. The contact information is then stored within the person’s phone to be accessible anytime, so if someone happens to ask that person if they “know someone” who does what you do, then they can instantly go into their stored information on the smart phone and pull up your phone number.

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04

No matter what type of business you are in, every company can greatly benefit from having an attractive sign. Storefront and retailers might find this obvious; however, some service-based businesses fail to put this higher on the priority list. But think about how many customers you could be losing! Even if your customers are not the type to just be “driving by” and suddenly need your services, having a sign is still advantageous.

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22

Even with the best of intentions, many companies fail to hit the mark when it comes to their vehicle lettering. Have you ever seen a van, car or truck driving around with terrible graphics? Or maybe you spotted one with a nice logo, but couldn’t find the phone number on it anywhere? Sometimes it might seem like a good idea to use a photo, but then the photo becomes outdated within a short time frame.

Nearly anyone with a business – both small and large – can benefit from the use of vehicle graphics to advertise. In another article you will find 7 great reasons for getting vehicle lettering, but this time we’re going to talk about impact!

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22

We’ve all seen vehicles that feature the name of a brand or business; maybe even within our own communities of Abita Springs, Mandeville, Covington, Slidell or nearby New Orleans. But have you ever considered getting vehicle graphics for your vehicle? If you have any type of service profession, LakeShore Signs strongly recommends vehicle graphics for a number of great reasons.

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09

D-Bond has many different manufacturer names but is mostly the same product. D-Bond is a great substitute for aluminum sheeting. D-Bond does not not buckle or wave like aluminum sheeting.

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24

Are you thinking about a sandblasted sign for your business? Well, here are some things to think about and consider before you make your decision. Of course, these are some of the best looking signs to be found, but are they right for your business?

Did you see another sandblasted sign at a different business, and what was your initial reaction? Positive or negative? Usually, the signs show that the business is serious about their branding and signage. This is not to say that these signs are cost prohibitive, rather it's an expensive that will be appreciated for years to come.

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19

Clear communication and planning is key in successfully executing any project. In the building and construction industry, signs are an essential part of that process. While the idea of incorporating signs is not new, the many benefits associated with signs and graphics are often overlooked or forgotten. This is a great opportunity for building better business with signs and graphics.

Primarily, signs and graphics serve to inform, direct and sell. What many professionals in the construction industry may not be aware of is that among the advertising media available, signage provides great exposure for a smaller investment. For example, a $200 sign or banner displayed at a location where just 10,000 cars pass by every day will be seen more than 3.5 million times in one year-a cost of about $5 for every 1,000 impressions made. With an initial investment of $200, you have established presence within the surrounding community while heightening awareness at a minimal cost.

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