Even if you have a sign on top of your retail or service-based business, adding vinyl lettering to the windows can create dynamic curb appeal and visibility. It also gives you an opportunity to express more about what your company is about, whereas the sign might not do this.

For example, let’s say you have a business with a boutique clothing store. The name of your business is your last name only, with “Fashion” afterwards. But does that truly tell your customers what you do? Especially if you specialize in a particular niche, such as accessories, scarves or shoes, how would you be able to visibly reach out and grab customers?

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Based on the inquiries we receive on vehicle graphics, many people want to know: What is the difference between a vehicle wrap or vehicle graphics and lettering? In the simplest of explanations, a wrap is a giant sheet of graphics that are applied directly on top of the vehicle’s original paint, whereas vehicle lettering and graphics can be done either by painting or through the use of vinyl graphics.

A vehicle wrap typically covers more surface area of the vehicle. They are useful, especially for larger spaces, such as trailers and vans, whereas having less space on a car or truck may be better suited for vehicle lettering or custom graphics production.

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