posted on March 15, 2014 08:00
Even if you have a sign on top of your retail or service-based business, adding vinyl lettering to the windows can create dynamic curb appeal and visibility. It also gives you an opportunity to express more about what your company is about, whereas the sign might not do this.
For example, let’s say you have a business with a boutique clothing store. The name of your business is your last name only, with “Fashion” afterwards. But does that truly tell your customers what you do? Especially if you specialize in a particular niche, such as accessories, scarves or shoes, how would you be able to visibly reach out and grab customers?
With window lettering, you have more surface area to add vinyl lettering that says “more” of what you want to say. You can put the hours you’re open, or a tagline, or even promote 20% off or something if you want to run a particular long-term promotion. Customized window graphics are effective advertising that you only have to pay for once, yet the rewards are long term.
Using another example, window graphics and lettering are very useful for service businesses. For example, we have a lot of legal clients or financial clients who like to put graphics on their big windows in the front. In your company name, you might not be able to tell clients that you specialize in focused areas of the law, such as family law, custody cases and divorce. But with window graphics, you can say more and this helps to avoid customer confusion. Having window graphics to tell your clients the hours and phone number can also be useful if a customer is passing by and wouldn’t have otherwise noticed your business. They might write it down and call you based on seeing the lettering that you have advertised!
Whether you have a service business or sell products – such as apparel, hardware, coffee or anything under the sun – the use of window lettering for any storefront is far reaching! The fonts and color choices are just as abundant as you can imagine, and our window lettering and graphics department can give you both creative and conservative choices. We can make recommendations based upon your company’s needs; budget, location and even take into account any existing advertising or branding you have in place.
Call 985-809-9990 to get our assistance with increasing foot traffic to your store. We will equip you with professional business storefront lettering and graphics throughout Abita Springs, Louisiana and surrounding vicinity.