When thinking through the many sign options for your construction business, you should ask yourself these questions:

• What will the sign be used for?
• How long will it be used?
• What kind of elements will the sign be exposed to – a cold, rainy environment or a hot, dry environment?
• What is the viewing distance for the sign and length of time it will take for viewers to read it?
• Where will the sign be placed and how will be installed?
• What is the budget for the sign project?
• Are there permits required or restrictions imposed on the sign?
• What other signs or graphics will you need?
• When do you need the sign?

Clear communication and planning is key in successfully executing any project. In the building and construction industry, signs are an essential part of that process. While the idea of incorporating signs is not new, the many benefits associated with signs and graphics are often overlooked or forgotten. This is a great opportunity for building better business with signs and graphics. View full article »