Clear communication and planning is key in successfully executing any project. In the building and construction industry, signs are an essential part of that process. While the idea of incorporating signs is not new, the many benefits associated with signs and graphics are often overlooked or forgotten. This is a great opportunity for building better business with signs and graphics.

Primarily, signs and graphics serve to inform, direct and sell. What many professionals in the construction industry may not be aware of is that among the advertising media available, signage provides great exposure for a smaller investment. For example, a $200 sign or banner displayed at a location where just 10,000 cars pass by every day will be seen more than 3.5 million times in one year-a cost of about $5 for every 1,000 impressions made. With an initial investment of $200, you have established presence within the surrounding community while heightening awareness at a minimal cost.

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