The obvious intent behind having a business card is to offer up your contact information to a prospective customer. Even if the person you give it to does not directly become a customer, they may pass it along to a friend or family member just as easily. Sometimes passing out your card does not yield instant gratification. It may take time for your card to work, if ever.

Does that mean that business cards are no longer effective as a means for getting more business? Hardly. Business cards remain a constant in the business world. Even with iPhone and smart phones of today, people can download free apps that will allow the user to view your card on-the-fly, simply by taking a snapshot of it. The contact information is then stored within the person’s phone to be accessible anytime, so if someone happens to ask that person if they “know someone” who does what you do, then they can instantly go into their stored information on the smart phone and pull up your phone number.

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No matter what type of business you are in, every company can greatly benefit from having an attractive sign. Storefront and retailers might find this obvious; however, some service-based businesses fail to put this higher on the priority list. But think about how many customers you could be losing! Even if your customers are not the type to just be “driving by” and suddenly need your services, having a sign is still advantageous.

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